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Prospect works across London and Amsterdam, with teams focused on product, design, and growth. We’re globally minded, locally grounded, and built for clarity at every scale.
London
Prospect HQ
14 Hanbury Street
Spitalfields, London E1 6QR
hellohq@website.com+48 39278 538
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Prospect Europe
Singel 542
1017 AZ Amsterdam
helloeu@website.com+93 4837 0239
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The Elder Law & Estate Planning AEO Playbook
How to get discovered by AI tools like ChatGPT, Gemini, Perplexity & Co.
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The playbook for increasing AI traffic by 50-200%
User behavior is shifting. Gartner forecasts traditional search engine volume will drop ~25% by 2026 as users turn to AI chatbots and virtual agents—meaning more discovery happens inside AI tools.

‍Bottom line: If your firm’s information isn’t machine-readable, verifiable, and trustworthy, AI systems will cite competitors who are.
This playbook guides you step by step with clear, practical tactics to boost your AI discoverability—also known as Answer Engine Optimization (AEO).
includes:
  • How to build an AI Profile
  • FAQ sections that make you money
  • How to build AI authority and trust
  • 6 other tactics for quickly boosting AI traffic
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We Grow Elder Law & Estate Planning Practices

We ensure Elder Law & Estate Planning attorneys consistently attract premium clients with our proven systems.
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